Do you know what level you're at? How do you know when it's time to level up your CRM?

How well do you understand your business strategy? Do you fully grasp the execution needed to accomplish your goals? With so much technology available, it is difficult to identify and evaluate systems for today while planning for tomorrow. CRM is a foundational technology that should be utilized in steps and levels with proper evaluation for your current business needs while aligning to your firm’s internal and external growth.

Most CRM platforms fall into one of the following types, with the majority only making it to the second category:

  • Operational 
  • Analytical 
  • Collaborative, but as Tier1 defines it, Actionable CRM

The obvious inquiry is what are these categories and what are the differences? But the real question is, do you know what level you're operating at today and will it accomplish what you need in the future? Download the whitepaper to learn more.


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